Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, began the inaugural episode of her video series with a promise to expose "the evil-doers" working to undermine the UK, United States and European nations. She explained she would uncover how an "international network of leftists work to undermine popular rule and the public's choice."

"We will examine the political movement of Donald Trump and understand how this can be accomplished in Britain," the former PM stated. "Our guests will include the key figures of the Trumpist political sphere."

Before the program's debut, there was a notably ardent backer. "This marks the start of a sort of transformation," stated veteran reporter John Solomon. The right-leaning Just the News platform will carry the Truss's new audio shows.

Forging Alliances in the Conservative Media Landscape

Compatriot supporters, featuring a advisor linked to Reform UK, played a role in her launch the Liz Truss Show. Its staging is adequate, though simple. The show has attracted ten thousand followers in her initial seven days and her premiere had sixty-seven thousand views in that timeframe.

This marks a small opening, but in aligning with John Solomon, Truss is being entering a well-developed right-wing media network producing and amplifying pro-Trump narratives. Key fixations involve accusations of information control by the established press and a aim to remove a conspiratorial 'deep state' – a force that she attributes her downfall to for the abrupt termination of her short and troubled leadership.

"The platform is not well-known past the pro-Trump media sphere, but it does have influence there, largely because of Solomon, who provides analysis on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Trump," commented an anthropology expert, who has closely studied the Maga movement.

A Contentious Ally

The former PM's foray to transplant the pro-Trump media model to Britain has drawn her nearer to divisive personalities such as Solomon.

He established the platform after scrutiny following accusations of circulating false stories about Biden's anti-corruption work in Ukraine, as well as controversial stories about one-time diplomat to Ukraine.

Solomon's reporting were echoed across the pro-Trump media, with he appearing as a frequent visitor on Sean Hannity's influential cable news broadcast. The former president personally promoted his stories.

Solomon made the reports about Ukraine in a set of articles for the political newspaper the political newspaper, where he was re-labelled as a columnist when staffers raised concerns over his articles. His claims were key in Trump's pressure for the Ukrainians to look into the Biden family in 2019. This pressure resulted in impeachment proceedings against the president. The US Senate later found not guilty the then-president.

Shortly after Solomon left the Hill in October 2019, the outlet stated it was performing a review of his columns relating to Ukrainian matters. It found Solomon had relied on unreliable sources and noted he "omitted important details about key Ukrainian sources, such as the reality that they had been formally accused or were under investigation."

Joining the Network

Solomon's own broadcast spots are a sign of the right-wing media network Truss is becoming part of. Solomon mentioned his support for Truss's project on a program he presents on the right-wing channel, a political media platform that is where you find the pro-Trump commentator former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already hosted Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, Truss has become a niche participant in a much wider network of right-wing publications that frequently cross-promote stories.

His personal programs have repeatedly hosted individuals such as commentator Mike Benz, a political voice whose disparagement of the US Agency for International Development was used by the tech billionaire as reasoning behind dismantling the international development organization.

A Global Media Play

Even though Truss's stilted style and career difficulties have drawn derision within the UK, certain American analysts do not dismiss her efforts to rebrand as a local version of the Make America Great Again press.

"It is necessary to treat people like Truss as significant, although you may not want to accept their words at face value," said a former Biden White House aide, who served in the Biden White House.

"It was evident how in the recent campaign the former president leveraged that media network to get his message out. Undoubtedly that network spreads and shapes discourse overseas. It appears relatively clear to me that the circumstances in the UK are similar to what allowed this parallel press sphere to thrive in America."

Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the UK.

"The internet is borderless," Finlayson remarked. "There exists a sort of atmosphere within which ideas travel – at times taking an extreme form and sometimes less so – but which is networked."

The academic said the rise of the internet-based right wing in the United Kingdom lately meant the "potential to have a larger effect is significant."

Cross-Atlantic Aspirations

"Liz Truss along with political figure Nigel Farage not long ago spoke at the CPAC, where I saw they deployed pro-Trump themes before the {king of Maga|

Corey Gallagher
Corey Gallagher

A cultural historian and writer passionate about documenting and sharing the rich heritage of Switzerland through insightful blog posts.