Should My Wannabe Content Creator Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on social platforms who execute that style of casual, DIY content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can get us: an opening. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my personal videographer, but companions help each other in small ways. My assumption was recording a clip here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Corey Gallagher
Corey Gallagher

A cultural historian and writer passionate about documenting and sharing the rich heritage of Switzerland through insightful blog posts.