TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created media appearing in their feeds. This step comes as the company announced that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global release. This development aligns with a surge in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising channels on a popular video site primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is often illogical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we want to provide users the option to increase or decrease of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are now 1.3bn videos on its service identified as AI-generated. Overall, over 100 million pieces of content are submitted to the platform daily, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Members will be capable of decrease or raise the volume of artificial media they view by accessing the “manage topic” setting in the application and picking “AI-generated content”. Additional categories that currently be modified under the setting include politics, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to tag convincing AI-made content, and it forbids malicious deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the app will henceforth apply an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a two million dollar AI literacy fund for experts and organizations to create learning resources about ethical AI use. This program will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over plans to cut jobs for hundreds of content moderators in the United Kingdom. It is expected to eliminate hundreds of positions in its user protection division in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can protect employees by filtering out the most graphic content ahead of it has to be seen by staff. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
